Direct Line


Creative Director / Writer / Director

#directfix broke new ground for PR as a discipline, using innovative ‘listen and respond’ social media techniques to deliver fixes to life’s little problems in real-time.

The campaign featured retired England footballer Stuart Pearce coming out of retirement, new inventions coming to market; and cars wearing Christmas jumpers. These ‘fixes’ contributed to outstanding results, ultimately reversing the fortunes of the declining insurance company a year ahead of schedule.

Campaign of the year – PR Week Awards 2016

Best use of content – PR Week Awards 2016

The story got a fair bit of media coverage.