Kaupthing

Art Director

Kaupthing Bank was opening in Scandinavia. The positioning we came up with as the bank for entrepreneurs big and small fitted in with their backing for people like Gordon Ramsey, Elle McPherson and the Candy brothers in the early days of their success, and the advertising needed to build on the idea that they were a bank that understood people who had dreams of owning their own business and needed a bank with the vision to back them.