Own Your Journey

Hugo Boss – Own Your Journey

Writer / Creative Director / Director

I was invited by Hugo Boss to come up with a 360 idea for their global Autumn/Winter campaign 2017. Own Your Journey centres around the life and career experiences of three highly successful men, each working at the highest level in their respective fields. Lewis Hamilton, James Marsden and Patrick Janelle reflect on their personal road to success and what it means to ‘Own Your Journey’.

I shot 4 films in total and art directed a fashion shoot for each of the men.